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How to Start a Fundraiser – Guide and Tips


Step 1: Organize Your Fundraiser Basics (Why, Who And What)


The first step to creating an impactful fundraising experience is to establish the foundation of your fundraiser planning. You need to be able to answer 3 key questions: Why are you fundraising? Who is participating in the fundraiser? And What product are you selling? The answers to these questions are not just the basis of your fundraiser but also the beginning of the sales pitch your team will use throughout the fundraiser.

1) WHY Are We Fundraising?
 
The launching pad for any fundraiser is to know the WHY behind your fundraiser.
 
When it’s clearly established why you’re fundraising, (i.e. new uniforms and 2 tournaments) you will be able to establish a financial goal and any other goals that will give your fundraising campaign both purpose and direction.

It’s also important to be realistic. If your financial goal is set too high, you’ll discourage your participants from the beginning. Instead, you could break it out into 2 separate fundraisers.

2) WHO Will Participate?
 
Determine WHO will be involved actively in your fundraiser.
 
Don’t expect an entire organization to raise funds for only a small group that would benefit from the funds. The ones who will benefit should be the ones doing the fundraising, and obviously will be the ones most motivated to hit the targets. Getting people involved who will put in little or no effort will simply quash the momentum of your fundraiser.

Get parents involved in all your communications throughout the fundraiser. They’ll be the ones selling your fundraising product at their office place, and accompanying their children door-to-door.

3) WHAT Product Should We Sell?
 
With the hundreds of fundraising products out there, deciding which fundraiser to sell can be daunting. Consider the elements below to help you narrow down your options:

  • How much money do we need to raise?
    Come up with a goal that is based on your group’s needs not just one that sounds good. If your group needs to raise a few hundred dollars, then lollipops or a small order of candy bars may be appropriate. If you need to raise $1,000 to $5,000, you may want to use an order taker fundraiser like a popular nuts and snacks program or a cookie dough fundraiser.
  • What would our group enjoy selling? Your group members will determine the success of your fundraiser. Ask them what they would like to sell and what they don’t. A football team will sell much more food product than they would flower bulbs. The more they like the product, the more confident and motivated they will be to sell them.
  • Order-taker brochures VS Direct-sellers (ex. $1 candy bars)? If you have no funds up-front to purchase product, an order-taker fundraiser is your ONLY choice.   JustFundraising.com will mail you free brochures, so your group can collect as many sales as possible. Typically, you keep up to 50% profit on EVERY sale you make. Direct-sellers, also known as show-and-sell products (candy bars, lollipops, etc.), are great to sell at events, booths, and with disciplined and safe door-to-door fundraising.
  • Are the products we’re selling of high quality? A consumer will be happy to support a worthy cause, however they will be turned off if they’re paying for an inferior or significantly overpriced product. Remember that your fundraiser may be an annual or semi-annual event, and nothing builds profits like a reputation for offering top quality products.
  • Does the retail price match the income level of your community? $20 items in many communities just don’t sell like they used to. I like the idea of offering a selection of $5 to $20 items, so your supporters have a choice, and if their budget allows, they can purchase several items. That’s why Snackin’ in the USA (items sell for $7 each) and our $10 Gourmet Cookie Dough fundraiser have become so popular. More affordable products will often sell more easily.

Continue To Step 2
(Fundraising Details)


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