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How to Start a Fundraiser – Guide and Tips


Step 3: Motivate Your Sellers And Supporters


Now that you’ve done all the necessary planning, it’s time to start selling. It might be tempting to just start sending your volunteers door to door and start collecting right away but there are some great tools and methods you can employ to maximize your team’s efforts while boosting sales.

1) Make It the BEST Fundraiser Kick-Off EVER!

  • Make sure you have your reputable group leader (pastor, principal, coach, president, fundraising chair) present the fundraiser details to the parents and kids in a fun, exciting and persuasive manner! Remember, it’s crucial to explain the WHY behind the fundraiser, so you get them to buy-in!
  • Keep it fun by doing a quiz after you’re presentation. “How many items do each of you have to sell so we can reach our goal?” “What are we raising the money for?”
  • If there are prizes, have them on display so everyone can see them. Keep them on display throughout the fundraiser.

2) Educate Your Sellers!

  • As each parent-child picks up their product or order-taker, have them tell you WHY you are fundraising, and have them recite the sales script you provided in the parent letter.
  • Emphasize SAFETY and make sure all children know they should be accompanied by an adult when going door-to-door.

3) Promote to Your Sellers and Community Using Print and Social Media

  • Place posters in your school, church, local retailers, etc to remind people of your fundraiser.
  • Announce results and best-sellers to date periodically (if you’re a school- use the intercom)
  • Use Social Media to create awareness for your fundraiser. If you have a Facebook page or web site, let everyone know WHY your group is fundraising and how they can help. Also, use it to update everyone on the progress of your fundraiser, and consider using a thermometer to illustrate funds collected to date.

Check out JustFundraising.com’s Free Fundraising Thermometer

4) Keep Your Sellers Informed and Motivated
Recommended Schedule of Correspondence:

  • Introductory Letter and Email – outline incentives, benefits and individual and group fundraising goals. Send home with kids and email parents too. 1-2 weeks prior to fundraiser kick-off.
  • Kick-off Date Letter and Email – to accompany kids with their fundraising product on the date of the fundraising launch; and email parents.
  • Mid-Way Letter and Email – 10 days into the fundraiser, send reminder letter and email to parents, reminding them of the incentives and benefits of the fundraiser and how much time they have left to sell and to turn in their funds.
  • End of Fundraiser Letter and Email
  • Summary of Fundraiser and Thank You Letter and Email
In general, it’s good to send a parent letter and email, but if you find it’s overkill, you may want to just send an email for some of them. As well, to save paper, you can possibly include the information in your organization’s bulletin or newsletter.

Continue To Step 4
(Distribution and Thank Yous!)


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