The bond that animals make with us can’t be denied. They become our companions, and confidants. You would look after animals with the same intensity you would a family member. That’s why funding for animal causes is such an emotionally strong fundraising campaign. Donors understand the attraction and pull that an animal can cause. Here are some ideas for your next animal fundraising campaign.
Educating Donors about Animal Fundraising
Your fundraising team will need to be well versed in educating people why your local animal shelter needs money. Some times the donors have different expectations of animal causes compared to human causes. Your fundraising personnel should be able to explain that most human causes get funding and a large percentage of money needed to run shelter comes from charity and fundraising.
You will also have to prove your shelters credibility. The number one way to get donations from people is through confidence. They want to make sure the shelter they are supporting treats the animals humanely. They may even ask the percentage of money that goes to the actual animal. A little practice answering these questions will make your fundraising team confident and reflect highly for your cause.
One of the great things about animal causes is the wide spread support base. Practically everyone loves animals. For some of these people it’s a real passion! Many animal lovers are out there and during your fundraising campaign you may be able to spread the word about your local animal shelter and generate interest for potential long term support and fundraisers.
Look for support from breed associations and supporters. Appeal to local and national businesses. Some will match funds raised and some may be willing to sponsor a fundraising event. Check your local internet sites for animal interests and post to newsgroups and message boards will also help you raise funds.
Consult a Professional Fundraising Company
Depending on how long you want to run a fundraising campaign, what you would like to sell and the area that you need to sell in your going to need some guidance. Research a dependable fundraising company to ask a professional fundraising consultant about the fundraiser that would best fit in with your cause, the profit margins of different products and how to take care of your state taxes.
Fundraising is increasingly important way to maintain care of animal shelters. With a carefully targeted fundraising campaign shelters can raise the funds needed for the supplies and care needed to take care of needy animals.